Date(s) - January 24, 2017
7:00 pm - 9:00 pm
Categories No Categories
The population of Richmond and surrounding areas are increasingly diverse. As a result, many businesses provide services that specifically target different ethnic, age and interest groups. But in a varied market, how will members of one ethnic or age group respond to marketing that targets another specific group? How will “mainstream” consumers respond to marketing intended for a niche market? How might this influence marketing decisions? Marketing leaders need more than buzzwords and knowledge of market trends to succeed. They need real data. Dr. Ronnie Gao, a business professor who specializes in ethnic market segmentation, will present his primary research findings to provide real answers to these tough questions.
January 24, 7 p.m., TWU Richmond, Room 401/402
Admission is free, but please register.
Dr. Ronnie (Chuang Rang) Gao
Assistant Professor of Business
Dr. Ronnie Gao received his B.Eng. in Electrical Engineering from Tongji University in Shanghai, China, in 1989. He earned his MBA from the University of British Columbia in 2004, and his Ph.D. in Business Administration from Drexel University (Pensylvania) in 2014. Ronnie joined the TWU faculty in 2014.
From 2005 to 2009, Ronnie taught at the Vancouver Degree Program of Cape Breton University, and Thompson Rivers University, both in British Columbia. Ronnie is a former public relations and marketing director at the Nigerian Railway Rehabilitation Project. He was also the vice-president of business development and marketing for the Chinese Operations of a Canadian consulting company.